There are few industries that have embraced new technology with as much enthusiasm as the press. are the days when typesetters would laboriously set out each word letter by letter. Nowadays computers with sophisticated graphics and word-processing have almost made misprints and spelling errors a thing of the .
While it may be true that papers have-at in linguistic terms-become more accurate, it does not necessarily that the same can be for their content. Few papers printed stories that they knew to be entirely false, but new technological developments as the advent of colour printing have meant that the visual appeal of a paper has taken a new importance in the circulation war. This pressure pander to the tastes the television generation, to opt the visually exciting or sensational than the analytical, has already transformed the popular press and is making inroads the more serious papers. Where it all will lead is still to question, but already there are some pointers. There is a popular paper headlines like “ELVIS PRELEY FOUND ALIVE AND WELL ON MOON” are regularly splashed across the front ; fact is blended with fiction, and the accuracy of a story is immaterial as as it entertains. Harmless fun, you may say, and you may be right. But as the trend continues and papers bear less and less to the real world, the dangers of the press falling into the wrong become even greater.